History always ranks among the top publishing genres. It was No. 3 in sales nationally last year behind biography and romance, according to Michael Norris, editor of Simba’s Book Publishing Report newsletter.Did you know that?
The article focuses on niche sales and a company called History Press in particular. History Press, five years old, had sales that topped 200,000 books this year. The article says this about History Press:
Operations such as History Press “are something the publishing industry needs to talk about more often,” Norris said. “It’s not all about blockbuster novels put out by the major publishing houses. There are so many opportunities with niche publishing.”History Press not only publishes niche books, they market those books in niche places like national park’s visitors centers or tourist stops or general stores. They focus on grass-roots selling in gift shops, restaurants and retail stores.
Not a bad marketing plan for authors looking for new outlets for their books.