There’s a bookstore in Grand Rapids that’s trying a novel idea to pull in readers. And I think it might just work.
They’re getting their liquor license.
There used to be a wonderful small indie store in the town next to mine who sold wine. They had a small counter with about three chairs where you could have a glass of wine and talk to the two owners. Or when they had an author visit, you could take your wine to your chair. They ended up having to close their doors after a couple of years.
But the Schuler Books has a bigger idea. All four of their stores have fireplaces (there would be a draw for me, even in our mild winters down here) and cafes. Now they're looking to add drinks in their downtown Grand Rapids store.
“The vision is it's an enhancement to the bookstore and our cafe and provides an alternate place where people can relax, browse the books and enjoy food from our cafe," [owner] Fehsenfeld said. "We're feeling this will be able to maybe lengthen our hours into the evening more."Apparently, Grand Rapids makes it cheaper to have a liquor license downtown than elsewhere.
Fehsenfeld envisions adding beer and wine to his cafe's extensive coffee menu, so bookstore patrons could have a glass with dinner, browse the books, relax by the fireplace and maybe listen to a live concert.Sounds good to me. A roaring fire on a cold night, a glass of deep red wine, a good book, music. Take me away, Schuler Books.