Hint: If you wait ‘til then, it’s too late.
But you’re so busy between the selling and the publishing time, you can’t think of much else. How do you squeeze out time to visit other blogs and post comments? Who can take thirty minutes over the course of a day to tweet on Twitter? Create and maintain a Face Book page, a MySpace space? Build a fabulous website with Reader Guidelines and a YouTube book trailer? Join GoodReads, befriend others, join discussion groups there? Sign up for various ListServs, read and post comments? Start your own blog and blog every day?
Aaakkk! It’s impossible. And yet…if you’re a savvy author, you try to do just that – or at least most of it. Because whether you’re with a small press or a major house, you’re going to have to do a great deal, if not all, of your own marketing.
So, there are three keys:
Start EarlyStart Early: Don’t wait until you’re published. Don’t even wait until you’ve sold the manuscript. Start now building up your presence on the Internet.
Pick and Choose
Pick and Choose: You can’t do everything. You just can’t. There are too many roads on the Cyber Highway and not all of them will lead you where you want to be.
Keep Track: Things have to be updated and some blogs/sites/resources will give you more bang for your buck. But if you don’t maintain records of user names, passwords, dates of last update, blogs you think would be good to be on during your blog book tour, etc., how will all this work pay off in the end?
To get you started, here’s an article to read. It’s geared toward publishers but is important for authors to read. So, give it a read, then tell me your thoughts.