Some of that is still going on. But recently another blogger made a book deal. Nothing new. Except ... his deal was reportedly about $300,000. And before the deal he was an unpublished writer. The blogger? Christian Lander. The blog? Stuff White People Like.
In The New York Times, Sara Nelson, editor of Publishers Weekly, figured:
Random House would have to sell about 75,000 copies, a total that would likely land the book on best-seller lists, to earn back its $300,000 advance.
The blog runs into a bit of controversy, since some consider the content racist. Others consider it satirical. Some just call it funny.
As to the book deal ... Lander calls it a surprise, as you’ll see by his 92nd entry on Stuff White People Like.