Today’s Wall Street Journal puts forth a cautionary tale for any author thinking of self-publishing. If you are or have ever considered self-publishing, you should read “Writing the Book on Self-Help: A Publisher’s Cautionary Tale.”
C. Ben Bosah decided to publish his wife’s nonfiction book rather than trying to query agents or New York publishing houses. And along the way he made about every mistake there is. He ordered too many books. He chose the wrong title for the book. Didn’t line up a distributor ahead of publication. Couldn’t get the book into bookstores so even when he got publicity, no one could find the book to buy. Didn’t get cover blurbs.
And now, even though his wife’s book was a finalist for a 2007 Benjamin Franklin Award offered by the Independent Book Publishers Association, his garage is packed with cartons of books.
There are so many resources for writers thinking about self-publishing. If you’re thinking about it, do your research and talk to others who have taken that route. Just about every writer wants to see their work in print. But to avoid long-term anguish and regret, don’t plunge into self-publishing without preparing yourself.
For some people, self-publishing works and is satisfying. I’m not saying never go that route. I am saying prepare yourself for the trip.
3 weeks ago