Thursday, July 26, 2007

Harry Potter Stats

I’m growing weary of hearing about Harry Potter and I haven’t even read the latest book yet. So, before I grow completely tired of it, I wanted to pass along a compilation of statistics. For writers, the sales figures for this book and series are not only interesting, they’re staggering.

So here goes. The first set is from the July 23, 2007 issue of Publishers Lunch:
Scholastic said last night that they estimate sales of 8.3 million copies of Harry Potter and the Deathly Hallows in the first 24 hours on sale in the US.

Borders says the chain sold 1.2 million copies in the first day, and Amazon announced shipments of 1.3 million copies to arrive on Saturday morning in the US.

In Barnes & Noble's ... The chain says they sold 1.8 million copies in the first 48 hours of release (including sales), and they recorded sales of 560,000 copies in the first hour on sale alone.

In the UK, no formal count has been released yet, though a Bloomsbury spokesperson indicated, "Last time we sold two million copies in the first 24 hours. We are thinking it might go over three million in the first 24 hours this time."

No surprise, Asda sold through all but about 3 percent of their 500,000-copy order, priced to move at over 70 percent off.

BN reports over a million visitors to its Friday night in-store events, and Borders tabulated over 800,000 visitors that evening.
NBC News said that worldwide, 72 million copies were sold.

Then the BBC said:
Author JK Rowling launched the final instalment with a reading session at the Natural History Museum in London, and signed 250 copies an hour for fans between midnight and 0630 BST.
And finally – hopefully – Publishers Lunch on July 24, added:
Back in the US, Random House Audio reports projected opening two-day sales of over 225,000 units in its compact disc and cassette editions--up 40 percent from the previous title.

And up in Canada, Raincoast Books announced sales in the first two days of 812,000 copies.

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