Alex has a Bachelor of Fine Arts degree and works in web design and graphics. He’s experienced in technical editing and worked with an adult literacy program for several years. And, yes, he loves science fiction. He wants others to love science fiction, too. Especially the science fiction he wrote. To do that, he had to figure out his audience. He’s here today to tell us how he did that.
Don’t Underestimate Your Audience
Never underestimate your audience. This may seem like the Mt. Rushmore of obvious statements, but we can all point to countless movies, TV shows, and other media that have fallen into this trap. During the past year, I’ve learned not to underestimate my book’s audience.
My book’s genre determined the first audience – science fiction readers. Once my book was classified as adventure/space opera, I fine-tuned my audience. My readers wouldn’t be those who loved high tech or gritty military or classic science fiction. They would enjoy more adventurous and accessible science fiction books.
I had to think beyond that genre, though. When submitting my manuscript, I’d considered several angles, including young adult. (As my book could potentially fit in as a coming of age story.) That sparked an idea. I started considering all of the aspects of my book, above and beyond the science fiction. I pondered my focus on characters, the predominantly male cast, and the various life subjects. This expanded my audience considerably.
The final lesson I learned after I began blogging – never underestimate the appeal outside of this audience. Many readers just want a good story. The genre doesn’t matter, especially if they feel a connection to the author. If the comments on my blog are any indication, there’s a far wider audience for my book than I’d anticipated. Had I not networked online and considered all the possibilities, I would’ve missed the bulk of my potential readers.
If you’re an author or writer, have you thought of all the possibilities? How large is your book’s audience?
Thank you, Alex!
If you’d like to know more about Alex, you can check out the many pages on his blog, including all the stops on his virtual blog tour.
BARNES AND NOBLE
BOOKS A MILLION
Also available for the iPad, Nook, and other eBook formats.
Before you zip away to buy a copy, leave a comment or question for Alex. You might even tell us how you are reaching out to your audience.