According to a Smashwords press release:
"The mission of Read an E-Book Week is to raise international awareness about the benefits of ebooks to authors, readers, educators and the media," said Rita Toews, founder of the non-profit event. "As a sponsor of the event, Smashwords will help promote the initiative, and will work with its authors to develop special Smashwords book promotions during the week."In the press release, Mark Coker, founder of Smashwords, said:
Thanks to advances in e-reading devices such as the iPhone+Stanza, the Amazon Kindle and the Sony Reader, electronic reading is often more enjoyable than paper reading. Once book lovers try ebooks, they're hooked.E-Book Week, a not-for-profit initiative, was started in 2004 by novelist and children’s author Rita Toews. The list of sponsors is growing and includes not only Smashwords, but Sony Canada, Steve Jordan Books, and others.
If your books are published in e-book form or you read e-books, be sure to check out the E-Book Week site.