tag:blogger.com,1999:blog-32918125.post6650481037864446510..comments2023-11-18T03:15:19.102-06:00Comments on Straight From Hel: A Shift in PromotingHelen Gingerhttp://www.blogger.com/profile/09794759602654727110noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-32918125.post-5938548711410457482009-11-26T07:43:34.393-06:002009-11-26T07:43:34.393-06:00Ooh, Sheila, good idea. Are you available?Ooh, Sheila, good idea. Are you available?Helen Gingerhttps://www.blogger.com/profile/09794759602654727110noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-61070342421523995792009-11-26T01:13:04.651-06:002009-11-26T01:13:04.651-06:00I suddenly find myself imagining a shy author offe...I suddenly find myself imagining a shy author offering to pay someone to pretend to be the writer.Sheila Deethhttps://www.blogger.com/profile/13465615546936319164noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-40938824749890728592009-11-25T22:54:40.149-06:002009-11-25T22:54:40.149-06:00Yes, Helen, branding is all the buzz...excellent p...Yes, Helen, branding is all the buzz...excellent post!Conda Douglashttps://www.blogger.com/profile/12972790965426924941noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-66531580263384920612009-11-25T22:44:49.216-06:002009-11-25T22:44:49.216-06:00Publishers are going the way of the suppliers of p...Publishers are going the way of the suppliers of photographic film.<br /><br />Some few will adapt and the rest will be history!Oswald Bastablehttps://www.blogger.com/profile/11828229103486326473noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-54526079918912698622009-11-25T18:36:05.296-06:002009-11-25T18:36:05.296-06:00Great post and very helpful comments as well. I l...Great post and very helpful comments as well. I love the idea of POD publishing. It is so much more environmentally friendly and makes economic sense as well. <br /><br />It seems to me that the future may involve some combination of indie and self-publishing. <br /><br />I think free-lance editors and proof-readers will be important in the process. <br /><br />Maybe print publishers could look at successful POD books as sources for traditional publication. <br /><br />I tend to think there's room for everybody. I'd sure like to be able to spend a little more time writing and a little less time promoting my "brand".Anonymoushttps://www.blogger.com/profile/10192716036013528670noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-52389944122673108212009-11-25T17:47:20.149-06:002009-11-25T17:47:20.149-06:00I've been learning all this the hard way, Hele...I've been learning all this the hard way, Helen. And learning, and learning....Patricia Stolteyhttps://www.blogger.com/profile/17192369425956406122noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-27904574028088700612009-11-25T17:43:35.304-06:002009-11-25T17:43:35.304-06:00...shifts the cost of marketing to authors, too. A......shifts the <i>cost</i> of marketing to authors, too. Any adjustment in royalties???bonitanoreply@blogger.comtag:blogger.com,1999:blog-32918125.post-42643154699346501062009-11-25T15:08:17.435-06:002009-11-25T15:08:17.435-06:00Good post, although I find all these new responsib...Good post, although I find all these new responsibilities a bit daunting. Nonetheless, we do what we must and branding and publicity has fallen on authors' shoulders. Better that than dandruff, I guess. <br />Have a good holiday, Helen.Kathy McIntoshhttps://www.blogger.com/profile/06899118869240481737noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-52144584579263203102009-11-25T13:38:47.548-06:002009-11-25T13:38:47.548-06:00In some ways the quote is true but we still can...In some ways the quote is true but we still can't crack physical bookshops around the world.Enid Wilsonhttps://www.blogger.com/profile/12248877161249788607noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-23368672572203311042009-11-25T12:56:15.707-06:002009-11-25T12:56:15.707-06:00I think publishers and publicists and authors have...I think publishers and publicists and authors have no choice but to pay attention to what's happening in the cyberworld and in the world of e-books. As the saying goes: Resistance is futile.Helen Gingerhttps://www.blogger.com/profile/09794759602654727110noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-91256086584625479602009-11-25T11:26:32.029-06:002009-11-25T11:26:32.029-06:00What a great article. Thanks for taking the time t...What a great article. Thanks for taking the time to find it and post it. Obviously the whole industry is in a state of flux and I hope that industry leaders are paying attention to articles like this.Maryannwriteshttps://www.blogger.com/profile/09479027709233807149noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-20961189891331344562009-11-25T11:08:36.522-06:002009-11-25T11:08:36.522-06:00The trend of authors taking greater responsibility...The trend of authors taking greater responsibility for there work by promoting it has been very evident the last 3 years. Much of what he says, I did know. <br /><br />I'm thinking that digital and print on demand is going to play or needs to play a larger role with NY publishers. Runs, as they do now, are insane. The return prices they have to pay are losses and heafty ones at that. Smarter to print the orders as needed and send them to their markets.<br /><br />Self promotion on the part of authors eats time. Time they'd prefer to use writing the next book, but really, if you don't take care of the book you have out currently, build a readership, who's going buy the next one?<br /><br />I'm seeing a trend with authors recently, where they allow X amount of time to promote their current books with an intro to the next. They're scheduling and during that time period, are aggressive. Their willing to work for their success. They're personally invested in that success. <br /><br />These days, I want to find a new author to read, I check out blogs and not just because I have one, but because I get a picture of what's out there and buy accordingly. Walking into a bookstore, I'm faced with thousands of books and they all blur after awhile.<br /><br />Another thing, many purchases are made online rather than stores. Makes sense for an author to also be online.<br /><br />Have a grand holiday with your family, Helen. :-)~Sia McKye~https://www.blogger.com/profile/08470562659597351033noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-71786600714631916082009-11-25T09:40:02.614-06:002009-11-25T09:40:02.614-06:00Great post. Whether we like it or not, authors are...Great post. Whether we like it or not, authors are a brand and we as authors need to be willing to spread the word about ourselves and our books. The internet and social media has opened a big door for publicity that we can turn our back on.Kerriehttps://www.blogger.com/profile/09850852586149578236noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-49342084640941079422009-11-25T08:08:09.005-06:002009-11-25T08:08:09.005-06:00Joanne, I have to agree. Wouldn't it be intere...Joanne, I have to agree. Wouldn't it be interesting to sit in on a meeting with a group of publishers? The world is changing and moving forward. They need to not only catch up, but lead the pack before the pack turns into a mob. IMO, anyway.Helen Gingerhttps://www.blogger.com/profile/09794759602654727110noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-82380006210225219172009-11-25T07:41:14.853-06:002009-11-25T07:41:14.853-06:00This is an interesting article--summing up in a co...This is an interesting article--summing up in a compelling way what we already knew. Thanks for sharing it, Helen.<br /><br />Elizabeth<br /><a href="http://mysterywritingismurder.blogspot.com/" rel="nofollow"> Mystery Writing is Murder</a>Elizabeth Spann Craighttps://www.blogger.com/profile/15625595247828274405noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-76617717147988041662009-11-25T07:37:12.659-06:002009-11-25T07:37:12.659-06:00In addition to printing fewer books (or converting...In addition to printing fewer books (or converting to POD models), publishers might consider putting boundaries around returns - time limits and quality requirements. No other industry accepts returns a year after purchase and no other industry allows damaged/defaced merchandise to be returned.<br /><br />Thanks, Helen, for another enlightening post.<br />CharlotteMark Phillipshttps://www.blogger.com/profile/00601652717542654531noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-28984826920108365152009-11-25T07:25:09.666-06:002009-11-25T07:25:09.666-06:00And also, Have a wonderful Thanksgiving, Helen!And also, Have a wonderful Thanksgiving, Helen!Joannehttps://www.blogger.com/profile/03972054718663959694noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-85338239112808757672009-11-25T07:24:40.595-06:002009-11-25T07:24:40.595-06:00What I'm wondering is exactly why does "p...What I'm wondering is exactly why does "publishing" have its heels dug into the old fashioned ground, going kicking and crying into the 21st Century? Why do you suppose they are so resistant to being at the forefront of change? It would be interesting to read an exploration of their resistance.Joannehttps://www.blogger.com/profile/03972054718663959694noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-22587810636516058152009-11-25T07:15:05.229-06:002009-11-25T07:15:05.229-06:00As you say, most of us here know this. I wonder if...As you say, most of us here know this. I wonder if the publishing houses will take note in time?<br />Great post, Helen!Laura Enohttps://www.blogger.com/profile/09982794146667832204noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-18743839118713083112009-11-25T06:55:42.762-06:002009-11-25T06:55:42.762-06:00"Authors are a brand"- yep I agree. and ..."Authors are a brand"- yep I agree. and thus I think you have to know how to market yourself. You have to know what you offer and who you are offering it to. Great post Helen. Made me think. I like that:)Tabitha Birdhttps://www.blogger.com/profile/08196816108272065974noreply@blogger.comtag:blogger.com,1999:blog-32918125.post-61216129604977954812009-11-25T05:54:17.868-06:002009-11-25T05:54:17.868-06:00This has really taken hold in the past year, when ...This has really taken hold in the past year, when the economy took such a dip. I've heard from many publishers that they can't afford marketing, so it is up to the author.<br /><br />In his final suggestions, I'd like to add that publishers can also cut back costs by printing fewer books. The amount of returns in this industry would put any other business under.L. Diane Wolfehttps://www.blogger.com/profile/06425864276166334896noreply@blogger.com